Search Engine Optimization or SEO is the process of enhancing your website’s online presence, both on and off-page, in order to improve its rankings in search engines such as Google. When your website ranks high in search engines, it receives more user clicks. It allows you to optimize your website so that it reaches the people who are looking for your product or service.
SEO is used in marketing as an online marketing strategy. Companies can use SEO to improve their search engine rankings, which can lead to more organic traffic, online transactions, leads, and revenue. Simply put, SEO boosts sales without breaking the bank, making your profits grow exponentially.
Evidently, SEO is one of the most effective marketing strategies available. It can help you promote your products and services in a variety of ways:
When you include SEO in your marketing strategy, you are marketing to thousands of people every second. If you use SEO to market your products and services, you open up your company’s offerings to a larger user base, increasing your chances of attracting interested customers and converting more sales. Your target audience is unlikely to visit or even just stumble upon your website if you do not use SEO.
Being Stronger Than Ads
Although some paid advertisements are an excellent way to promote your business, most users ignore paid advertisements that appear in search results. That is, if your website appears organically in search results, you have a better chance of getting someone to click on it. Ranking organically means that your website appears on a search results page below paid advertisements. You don’t have to pay a dime to appear in organic search results.
SEO has a very high conversion rate when compared to traditional marketing. Traditional marketing strategies typically convert at a rate of 1.7 percent, whereas SEO converts at a rate of 14.6 percent. That is a substantial difference, and it demonstrates why SEO is one of the most effective marketing strategies available.
Using SEO tactics to convey the importance and dependability of what you offer customers fosters trust. If done correctly, these strategies will undoubtedly have a positive impact on the buying cycle. SEO increases visibility and makes it possible for potential customers to find answers as well as the businesses that provide those answers.
Building Local Visibility
If you own a local business, SEO should definitely be a part of your marketing plan. Within 24 hours of conducting a local business search, 88 percent of users will call or visit the business they found and selected. The tricky part is, you must rank high in search engines in order for local searchers to find you, and the only way to do so is to implement a strong local SEO strategy.
Here at Bliss Drive, we pride ourselves on constructing tried-and-tested SEO campaigns that delivers real results. Now that you know how important SEO is when it comes to planning your marketing strategy, it’s time to get an SEO package that is specific to your needs. Our team is excited to transform your business with an effective SEO campaign, so contact us at Bliss Drive today!